Nostalgia + Culture = ‘Heritage’?

Reading a little sunny news, that Derek Jarman’s Dungeness Cottage has been ‘saved for the nation’ as the saying goes…
https://www.theguardian.com/film/2020/mar/31/35m-crowdfunding-campaign-saves-derek-jarman-kent-home-prospect-cottage-tilda-swinton
… I was led to Tilda Swinton’s appreciation of Jarman, and his legacy.
https://www.theguardian.com/film/2002/aug/17/books.featuresreviews
A wonderful tribute, in praise of the avant-garde, the marginal, the improvised, the unlicensed. But I couldn’t help reflecting that Swinton rails against ‘…the idea of […] culture from heritage, heritage from tourism…’ but of course now Jarman’s house by the sea will inevitably take its place in the ‘culture/heritage/tourism industry’